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The Power of Data-Driven Direct Mail
New research highlights the future of omnichannel marketing — and direct mail’s potential to drive significant results
The Winterberry Group’s latest research report, “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” underscores direct mail’s increasing — and evolving — value in omnichannel marketing. According to the research:
- 8 in 10 U.S. brands say they plan to grow their direct mail investment in 2025
- U.S. brands grew their direct mail spend by an estimated 2.6% in 2024, reaching $37.3B
RRD is a premier sponsor of the research, which also highlights:
- How data-driven targeting and personalization to high-value segments are maximizing ROI
- Why brands are combining direct mail with other channels for better results
- The advanced technologies that are transforming campaign effectiveness
Looking to optimize your direct mail strategy? RRD can help you achieve repeatable, next-level engagement across your audience’s most preferred channels.